Photos Ivan Felipe
Every bride imagines herself in the dress of her dreams as she takes the first step down the aisle and into a new journey with her groom. But the process of making the dress of her dreams a reality can be a daunting one. Perfect Dress of Rome knows this challenge all too well, and their team takes it head-on so you can enjoy the day with your loved ones. With nearly fifty years of experience, they make your search for the dress a dream of its own, because the Perfect Dress is just as much about the experience as it is the choice.
Since 1978, Perfect Dress has given each bride the confidence to walk down the aisle ready to say ‘I do.’ Reesa Milton and her niece Alison Smith, the respective former and current owners of the boutique, are a powerhouse duo that has set the stage for three generations of brides to walk down the aisle feeling and looking their best.
“I want you to leave here feeling more beautiful than you did when you walked in, regardless of whether you buy a dress from me or not,” Alison says.
Alison and her ‘I Do Crew’ create a stress-free environment as they make the bride’s dreams a reality. During her appointment, she and four of her guests will have the bridal building to themselves with over 250 wedding gowns to choose from.
Each bride sets the tone for her own appointment. Based on five dresses of her choosing, she and her consultant will work together to find exactly what she wants. “A lot of places you go in won’t even let the brides touch the dresses. They just go pick those dresses for you and you try those on and that’s all you get,” Alison says. “We’re not like that at all. We want it to be very relaxed, very laidback… for the bride throughout the appointment.”
The bride’s consultant will help bring her vision to life with access to “three different lines that we can completely customize,” Alison says. “As long as they give themselves enough time, it’s endless what you can do.” Brides are encouraged to schedule a followup appointment (if needed) in order to confidently choose a dress that matches their vision. Alison consistently adds new designs and options to extend the choices available for brides to find their dream dress. This September marks the fifteen-year anniversary of Alison’s ownership, and she invites all of their clients to celebrate with her as she introduces her own line of dresses to the boutique.
Alison describes the anniversary as a celebration of multigenerational brides and “how special that is that we’ve been here so long that we’re able to help now third generation brides find their perfect dress.”
When it comes to the search for your perfect dress, Alison and the I Do Crew “want to be there from the beginning all the way to the end.”
Visit Perfect Dress of Rome at 2013 Shorter Ave
find them on Facebook & Instagram
@PerfectDressofRome or call ahead for an appointment at 706.234.5532
