Since 2012 Swift & Finch Coffee has been serving up cups of fresh roasted goodness to java aficionados and those just in need of good tasting wake up call. While many still remember Clyde Collier Photography holding down the corner of Broad Street and 6th Avenue, Swift & Finch wasted no time becoming a staple of the look and feel of downtown Rome.
Like most currently in the food and beverage industry, the team at Swift had to adapt quickly to the ever-changing landscape when it came to serving those brave enough to venture out of their homes to get a cup of coffee. And like most, they found a way to rise to the challenge in the face of adversity in a multitude of ways.
With expansion plans in the works before the pandemic hit, they made the best of the situation by completing the louder aspects of that work while the dining area was forced to be closed. They also purchased a second roaster that was delivered during the shutdown, and some big changes are on the horizon that will improve the customer experience when the new normal finally arrives.