Photos Rob Smith
The aesthetics of a repurposed building can turn an ordinary visit to a local business into an experience that must be shared. This is exactly the feeling you get when you walk into Noble & Main Coffee Shop on Main Street in Cartersville, Ga. “Being a 1945 service station, the building has lots of little quirks, and the buildout process presented surprises around every corner,” says Madi Davis who owns the shop with her husband, Justin.
Madi and Justin met while attending Berry College in Rome, Ga. Madi graduated in 2014 with a degree in psychology, family studies, and sociology and Justin received a degree in visual communication. While
Justin is from Dacula, Ga, Madi is a local, originally from Acworth but grew up and attended school in Cartersville. “Since we began our dating relationship, one of our favorite things to do was visit different coffee shops together,” says Madi. “We loved seeing the wide array of coffee offerings, spaces, business structures, etc. We made it a goal of ours to open a coffee shop someday.”
In October 2014, Madi and Justin were married and moved to the Bartow/Paulding County area. The outgoing and enthusiastic couple was naturally charged for success. With Madi’s love for hospitality and baking and Justin’s passion for great coffee, the idea for Noble & Main was born.
“The concept of Noble & Main was born from a desire to have a wonderful local coffee shop to welcome people from all walks of life and serve the best coffee we could make,” says Madi. “We read and researched and visited until we felt like we had a good grasp on what we would someday like our coffee shop to be, and what we knew we did not want it to be.”
When deciding on a location, the couple primarily looked at Acworth and Cartersville, but ultimately decided to come home to Cartersville. “There weren’t many commercial properties available in the area we hoped to be in, but we were able to find the space we are currently in through a few small-town contacts and a lot of research,” says Madi. “We purchased the building in the summer of 2017 and began to build it into the space we wanted.”
After many long days and nights of work, they were able to open their doors on November 16 of that same year. “We had a staff of five people (including us), and so many hopes coupled with a healthy dose of fear,” says Madi. “Since opening day, we have been fortunate to grow to a staff of about 15 and have developed the most wonderful customer base. Combined, these things make up the heart and soul of our little coffee shop on the corner.”
Madi and Justin are eternally grateful for the response of the community as well as some very specific help from other like-minded, local business owners. “Mark from Swift and Finch Coffee in Rome and Nick from Rev Coffee in Smyrna were instrumental in helping us reach our goals and be competent business owners,” says Madi.
While you can find this couple, and their beautiful two-year-old daughter, Hallie, enjoying some great pastime activities like spending time outdoors, traveling, baking, and reading, it’s a mutual passion for wonderful and sustainable coffee that keeps their feet in downtown Cartersville providing high-quality coffee.
“We offer a full espresso and coffee menu and are proud to roast all of our coffee in-house,” says Madi. But while their coffee is hands-down a local favorite, they offer much more than your favorite espresso. “All of our bakery items are made fresh in our kitchen each morning, and include a variety of muffins, scones, biscuits, cookies, quiche, and a few seasonal treats,” says Madi. “We also have snack boxes available for light afternoon eats.”
Be sure to stop by and visit with this amazing couple! You can find Madi managing the baking team and baristas and Justin spending time developing the coffee program. They always enjoy finding ways to connect with their community and would love to meet you.