Photos Andy Calvert

Searching for your perfect wedding dress can be a stressful ordeal, but this bridal and formal wear boutique transforms the search for a wedding dress into an intimate and fun journey tailored specifically to each bride’s unique vision and style. Perfect Dress of Rome, located on Shorter Avenue, is dedicated to exceptional attention to detail, personalized service, and making every bride feel cherished and celebrated from the moment she steps through the door. 

At Perfect Dress, the intention is to provide a custom experience for every bride. Offering appointment-only services and maintaining a four-guest limit, this ensures each bride receives the undivided attention she deserves which allows them to explore a stunning array of gowns without feeling rushed or overwhelmed. “When a bride comes in, she has access to the entire building on her own for that entire hour-and-a-half appointment. It’s all about her when she’s here,” says Alison Smith, owner of Perfect Dress.  

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With Smith’s fifteen years of experience, Perfect Dress has figured out how to give brides a stress-free and memorable experience when finding their perfect dress. It comes down to the personalized service provided by its experienced and passionate staff, where consultants spend time before and during the appointment getting to know the bride to better understand her vision, style, and preferences. 

“Then we let the bride choose the first five dresses,” says Smith. “A lot of places won’t let brides go touch any of the dresses, but it’s all about what you want and your perfect dress here. Once they try those on, we have a better idea of what style they want.” Perfect Dress provides expert guidance and genuine care throughout the dress selection process, all while giving the bride the ability to lead her own experience. 

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Although Smith has owned and operated the store for fifteen years, her history with Perfect Dress extends even further back. “My aunt originally opened this store in 1978, which was the year I was born,” says Smith. “When I was a little girl, I would always come by here and pretend with the dresses. The fact that it’s my aunt’s store keeps me passionate. I want to make her proud every day I come in here, and just making people happy makes you a happy person.” 

Smith’s passion for making people happy is not just about finding their perfect dress, it is about giving everyone the best possible experience. “Everybody gets to feel beautiful when they walk into this store, whether they buy a dress or not. I want them to feel like the most special person,” says Smith. “This is their day. This is their perfect dress. This is their moment. For me, it’s all about the bride. I want it to be stress-free, I want it to be fun. Not everybody that walks in here is going to find their perfect dress here, but I want their experience to be perfect.” 

Whether you are terrified or excited to begin your wedding dress and accessories shopping experience, if you’re in the market, a great first stop is Perfect Dress of Rome. It goes beyond simply offering beautiful gowns, Perfect Dress is a place to find confidence and an experience to cherish forever. Visit perfectdressofromega.com to make a bridal, bridesmaid, or tuxedo appointment.  

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