“We encouraged conservative decisions and gave an orderly process on how to financially attack the situation,” Richard adds.
The second phase required businesses to assess what reopening would look like. And while the thought of reopening was definitely good news, it came with a lot of hoops to jump through: CDC guidelines, funding needs, and strategy changes.
“You have to communicate to your customer base how you’re prioritizing their safety,” Montanaro says. “You have to think about what you can do to keep folks engaged and make sure you’re at the top of their mind when they’re in need for the resource that you provide.”